Each student will join a project group. This should not be seen as a constraint on creativity. It is simply needed so that the staff can manage the tutorial and seminar support for the module. The catagories of group merge in many ways. For example it is possible that students working on an animation project may choose to do so in a very “graphic” way.
The project work will be examined in full (looking at all support material) and also by exhibition in the form of the final year show. The exhibition form of your project will have a cut down content style to suit the needs of visitors to the show (including internal and external examiners and employers)
Here is a more full description of the tutor groups:
Multimedia CD/DVD/ – Johanna Bartley
Projects will involve
acquiring the content (content can be original, found, adapted)
understanding the target audience
developing an interaction walk through
exploring linear and non linear navigation
developing the content, storyboarding, asset creation, level design
production
It is likely that the final piece will be complete and will not involve content expansion by users. It is a complete authored piece. There will be a strong visual aspect to the project. Often projects involve edutainment.
Mobile/web multimedia- Anthony Hutton
Projects will involve web or mobile technologies. Students will engage in
acquiring the content (content can be original, found, adapted)
understanding the target audience and their role in extending the content or in some other way using the system.
developing an interaction walk through
exploring linear and non linear navigation
understanding the business context for the project
graphic design
developing the content, storyboarding, asset creation, level design
production
Advertising – Robin Hodge
Advertising is the art of communicating a message or business proposition in an easily digestible way maximising its impact on the reader/viewer/browser.
Students of advertising may expect to be 9for the purposes of the project) cast in the role of the creative director.
It involves strategy, copy development, photography, graphics, recording film making. etc.
Illustration – Paddy McLaughlin
Illustration projects involve taking a text, news item or some other content and developing appropriate and supporting illustrations.
Illustration projects may be hand drawn or computer assisted.
The focus of illustration projects is the development of a “style” that suits the content.
Many illustration projects in previous years involve book publication.
Animation – Lee Cadiuex
Animation projects fall into three catagories:
2d traditional animation (hand drawn or computer assisted)
3d computer generated
Stop motion using models
The focus of the projects is to develop a “concept idea” into a well considered final piece. This is undertaken by developing a narrative plan, storyboarding, leica reels, rough cuts, etc. Projects may involve the use of software such as Animo, 3d max, final cut pro.
Graphics – Sean Mackle
Graphic design projects involve the fluent manipulation of layout, typography, image and colour. They tend to fall into editorial, corporate identity, communication of a point (green issues for example) in the form of leaflets or posters. Graphic projects can have a printed form or a screen based form.
3D – Justin Magee
This is a wide category encompassing: industrial design, automotive, charcter/scene building, sculptural work for stop motion.
Sketch work is normally highly developed. Structured design method is emphasized. Use of CAD tools and 3D software is often involved.
Film – Vinny O Callaghan/Paul Moore
Film students normally write their own screen play although they could use an existing script. The final piece is often 2 to 5 minutes in duration. Students develop storyboards as part of the development and planning work. Film students (for the sake of the project) take up the dual role of Director and Producer.
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