Introduction to Communication module description

Extracts from the BSc Multimedia Design Main course document:

This module is the initial design experience of the course and is aimed at developing the student’s awareness of the application of design to the growing use of multimedia within communication design.

The primary aims of this module are as follows:
• to develop an understanding of the importance of underlying concepts in the communication process;
• to develop fundamental skills in design to enable the resolution of concepts into practical work; and
• to enable the student to understand the importance of design within contemporary communication.

At the end of the module students will be able to:

  • Display an understanding of Multimedia Design studies
  • Analyse and evaluate the extent to which a multimedia system meets the criteria defined for its current use and future development.
  • Evaluate multimedia systems with respect to general quality and possible trade-offs within the parameters of the problem.
  • Work effectively as part of an interactive multimedia design team.
  • Prepare and deliver presentations and written reports.
  • Communicate effectively with a variety of audience types using various media. 

Lecture Programme:
What is Communication Design? The Design Process; Hierarchy in Information Design; Concept Development. Lectures will cover the principles and methodologies that inform the communication process. Structured feedback will help students contextualise these in terms of the work to be done and their particular skill profile.

Students will be required to produce a series of related practical projects.

Summary Description

The thrust of the module is to develop students’ appreciation of how good communication is created and applied. It illustrates how fundamental elements are the building blocks which, used creatively, deliver information of varying complexity in a range of contexts.