DES 809 Entrepreneurship – 2011

There will be five lectures and three assignments. Lectures will take place at 9.15 on Thursday mornings over the first six weeks of semester.

Module contents

wk 1 Introduction: The idea of business and the entrepreneur. The elements of an elevator pitch

wk 2 Customer lists

wk 3 Marketing and strategy: Intercept the strategic vector

wk 4 Writing week

wk 5 People and money

wk 6 Presentations of business plans and elevator pitches

There will be 3 Assignments

1. Customer lists (30%)

2. Product description / Strategic vector (40%)

3. Elevator pitches (30%)