DES 809 Entrepreneurship: Elevator Pitch

WTF is an elavator pitch? http://en.wikipedia.org/wiki/Elevator_pitch

10 top tips http://www.readwriteweb.com/start/2010/04/the-art-of-the-elevator-pitch-10-great-tips.php

12 top tips http://www.elevator–pitch.com/

elavotor pitch 101 http://www.elevatorpitchessentials.com/essays/ElevatorPitch.html

Anto’s 5 point elavator pitch guides:

  1. ask a question
  2. Quantify the benefits
  3. Talk about the current situation! Highlight the pain!
  4. How you can change it.
  5. Ask for another meeting/follow up/can you call them

Additional guidelines: In general measure everything, quantify everything. How many of them are there, how long does it take to build one, how much does it cost, how many do they need, how much is it worth, how many people will buy it. Don’t state things, ask questions? What is the value of your proposition to the customer, understand their point of view.

Please prepare well but dont get uptight about this assignment. Its a good skill, but all the good goes out of it if it becomes a stress point.

Sales

Believe in this:

Sales are essential to build a company (sounds obvious?)

Sales as a customer driven culture: Deliver value and success to customers

Do you know what you are talking about? Go over the last written assignment that you wrote about your project. Are there any numbers in it?

Where is the pain? Sell me this pen! Answers

Guideline 1.

In general measure everything, quantify everything.

How many of them are there, how long does it take to build one, how much does it cost, how many do they need, how much is it worth, how many people will buy it.

Guideline 2

Don’t state things, ask questions?

Guideline 3

What is the value of your proposition to the customer, understand their point of view.

Making a good Elevator Pitch

  1. ask a question
  2. Quantify the benefits
  3. Talk about the current situation! Highlight the pain!
  4. How you can change it.
  5. Ask for another meeting/follow up/can you call them