DES 809 Entrepreneurship: Customers

What is a customer? A customer is someone who gives you money in exchange for products or services. How can you increase the amount of money customer send you?

  1. Get more customers
  2. Sell more of a range
  3. Wait for the customer to grow
  4. Make the product or service better
  5. Charge more
  6. Charge less

Sometimes, the end user is the customer, other times not. In the case of a theatre this is true. It is also true for a gallery or a shop and it is not the case very often for a farmer. It is important to understand the “value chain” that exists between the originator and the end user and where your role is in that “value chain”.

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Assignment 1

No matter where you are in the development of your business a list of your customers can be a good way to understand the business and how to grow it.  Sounds simple ! Write a spreadsheet list of your (potential and/or existing) customers. Looking at each customer describe how you may be able to increase sales to that customer.